About Us

We are the exclusive manufacturer of Waikiki Watches™ limited edition wristwatches, apparel, and home/living accessories inspired by the Hawaiian Island lifestyle.

What's different about Waikiki Watches™?

We are a local independent design studio, a Hawaiian lifestyle brand featuring limited edition products with a core focus on the Hawaiian beach and surf culture.

With a passion for fine watches, unique apparel and home living accessories, our products embody the casual wear elegance and uniqueness of Hawaii, the landscape, the people and the culture of dreaming aloha with Waikiki Watches.

What We Believe In:

The finest materials and artistic craftsmanship

We design everything as beautiful works of art and seek out well-crafted materials with the intention of spreading aloha. Feel the power of #alohamakesme anywhere and everywhere you go.

We deliver quality at every step of the way and see each of our customers as unique individuals, just like the craftsmanship of our limited editions. Once you are our customer, you are part of the Waikiki Watches™ family.

Honest Prices

Quality and exclusive workmanship usually come at an inflated price. We want to make it easier to invest in unique craftsmanship and designers at a fair price. 

Pono, Minimalist Design

Our products embody pono, minimalist design. While "pono" has no direct translation, it equates to righteousness, as everything feels right in the world, a feeling that we need now more than ever.

For instance, wear one or our Waikiki Watches arm candy bold and proud, striking wearable art with a clean hint of retro style that makes a statement.

Exclusivity and Authenticity

You won't find these products everywhere or just anywhere. Everything we do is a limited edition or custom run, even if it's so rare as to be a single item, custom made for you.

All of the photography and art and products are shot on location. While it may look picturesque, none is stock photography.

Exclusively designed by Susan McIntire, lead artist at Waikiki Watches, we manufacture limited editions on demand, one item at a time, with a series limit of 3 editions with artist proofs of no more than 2% of the runs.

Which means if you see something you love, once it disappears, you won’t find the exact same thing!

Reviews from testers

"Great watch, high quality, it makes me so happy!" - Kai W., Honolulu, Hawaii

"This watch is a piece of art. It reminds of what's important." - Sue B., New York City

"Dreaming Aloha keeps me going even when I can't make it to Hawaii." - Harry M., San Diego, California

"Every glance at my wrist reminds me of aloha time even if it's not Aloha Friday." - Kerry L., San Diego, California


~ CEO Waikiki Watches™, Susan McIntire

Community Support 

 Waikiki Watches™ supports the Puakea Foundation as part of our philosophy of supporting conservancy and #seachange. Founded in 2005 and dedicated to preserving the Pacific Islands' canoe culture and the reforestation of the Koa trees that make it possible, we donate 5% of profits to supporting this important educational and environmental foundation. (The Hawaiian Islands have lost about 90% of their rainforests in the past century and we want to change that.)


The mission of this Hawai`i rooted organization shall be to protect, educate and perpetuate the cultural integrity and construction or reconstruction of Polynesian canoes made of natural or modern materials through study, research, education, travel and documentation. The Foundation works to promote reforestation of indigenous trees (koa). The Foundation promotes racing in Koa canoes.

A bit about "Uncle Bobby"
The Puakea Foundation of Hawaii was founded in honor of Bobby Puakea – known affectionately to us as “Uncle Bobby.”
A lifetime member and former head coach of the Lanikai Canoe Club on Oahu, winning many championship titles, Uncle Bobby was awarded a special proclamation by the City and County of Honolulu in 2003. This certificate “honored and commended” Uncle Bobby for his commitment to preserving the art and traditions of Hawaiian canoe building.
In 1996 in cooperation with the Hawaiʻi Community College and its project, Hana Pu Kalii (now known as the Hālau Na’au ao), Bobby initiated the art of canoe building in an institutional and educational setting. Halani is the completed canoe achieved through this project. Logs and support were provided by Keauhou CC and the Kamehameha CC in Hilo.
Learn more about Uncle Bobby and his fascinating background, along with the efforts of the Puakea Foundation of Hawaii via workshops and foundation membership by joining their email list at www.puakea.org!


Have a question? We'd love to hear from you!
Tell us about it:
We'll respond within 1 business day. Thanks!
You can also reach us at:
Waikiki Watches
Attn: Susan McIntire, CEO
339 Kawaihae St.
Honolulu, HI 96825
(808) 375-3782